Social Media is not just another channel for push messages, it's about meaningful conversations to develop mutually beneficial relationships with your audience. Have a look at below infographic called building your audience with Social media Social media marketing is one of the best ways to increase blog traffic and grow your audience of blog readers. The tools of social media like Twitter, Facebook, LinkedIn, YouTube, and more give you a broader reach to get your content in front of more people. The best part is that most social media marketing can be done for free.